MobiKwik Launches Festive Brand Campaign, ‘Paisa Bana Powerful’
The company targets GMV of $150 Million during this festive season, ending in January 2018
India’s largest independent digital financial services platform, MobiKwik, is targeting a GMV of $150 million during this period. The focus of the campaign is adding value for every transaction and bringing consumers closer to MobiKwik. Users will earn Supercash for their daily, milk or petrol purchases from leading merchants such as Amul, Mother Dairy, Verka, Big Basket, Big Bazaar, Spencers etc.
The ad blitz coincides with the ensuing festive season and will run over a period of 3 months covering print, television, radio and the digital space. With this campaign, MobiKwik aims to receive a 45 per cent jump in transactions.
The campaign is expected to entice digital payments among users as paying through MobiKwik gives you more value for your money, additionally; it is a safe and faster mode of payment, than cash. Paisa Bana Powerful campaign has been launched in print and digital platforms at the onset, and will be visible on TV soon.
MobiKwik is India’s largest issuer-independent digital financial services platform, a mobile wallet major and a leading payment gateway. MobiKwik app is a leading mobile payment platform with a network of over 20,00,000 direct merchants and 65 million plus users. Founded in 2009 by Bipin Preet Singh and Upasana Taku, the company has raised four rounds of funding from Sequoia Capital, American Express, Tree Line Asia, MediaTek, GMO Payment Gateway, Cisco Investments Net1 and Bajaj Finance. It has expanded to cities like Pune, Mumbai, Bangalore, Kolkata and Jaipur and planning to set up offices in 13 cities by the end of 2017. In August, BSNL went digital by launching a bespoke mobile wallet developed and issued by MobiKwik.
The company has offices in New Delhi, Mumbai, Bangalore, Pune and Kolkata. MobiKwik aspires to be the largest source of digital transactions in India. It is powering e-payments for Bhopal Plus, Bangalore One, GSRTC, Amul, Verka, Mother Dairy, Safal, NHAI, Bharat Petroleum, Indian Oil, Amul, Verka, IRCTC, Uber, Meru Cabs, Big Bazaar, OYO Rooms, Zomato, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Dominos, Burger King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food Panda, Nearbuy, Van Heusen, Allen Solly, Louis Phillips, GoDaddy, MakeMyTrip. The company has tied up with BSNL to create cobranded mobile wallet for their 120M customers.